- Be different, take risk: when you are small, you have nothing to loose so try new things. Don’t be afraid to piss people off. Hate or love is ok. No reaction is not. You can’t build around indifference. Love and hate both provide signal – you can test from that. Without a reaction, you can’t learn.
- Stand for something: if you don’t stand for something, you stand for nothing. Represent a single word or emotion. Aim for the moon, land on the roof.
- Tap into humanity: fear, sex, power, family, anger. Check out Geoffrey Miller’s books on natural selection and why people invest time in making themselves look good. Signal theory can be applied to consumer marketing to take advantage of carnal motivators that influence how we behave.
- Be a hero or a villain: who do you admire and want to be, who do you despise? Being a hero is fun but being a villain can be more fun.
- Pictures, text, music say more: say 1,000 words with an awesome picture, three powerful words or a few sentences, 30 sec. meaningful movie or video.
- When it works double down: once you get signal, try iteration and repetition. Once you get repetition, try variation.
- Be yourself: your super-self. What can you be authentic about and comfortable with? Find an essence that you think is you and amplify it. Find a feeling or emotion that you can sustain.
- We are in a renaissance for design, start-ups, and tech. There has been a huge resurgence in design for products and in company founders.
- If we tap into emotion, we can impact behavior. There are risks with that. People can react in ways that you can’t control. If competitors copy your brand/emotion –can you out iterate them?
Wednesday, February 29, 2012
Designing for Emotion
Monday, February 27, 2012
Sunday, February 26, 2012
Packaging and experiences are things that people will pay for
I think people in general will pay for packaging and they will pay for experiences. So if you take content or whatever assets you have and you package it up nicely, you can usually charge a pretty good price for it. And you see this across everything, in music the whole CD packaging thing, box sets, you kind of bundle all this stuff together. So if there’s a high quality experience, and they’re packaged in these applications, yes, people will pay for that.
Here’s an example, my book, Mobile First, you can get a presentation online. I put up a pdf of a lot of the information online. i put up blog posts. It’s all on the web for free if you want. But I packaged it up into a book and turned it into a nice experience and people still buy it, even though people can get all of that information for free if they want, elsewhere. Packaging and experiences are things that people will pay for.
And I think you have to have a similar mindset with the things you’re creating online. Content farms and spam archives, they don’t have anything of quality to begin with. But if you have something of quality and you respect it and treat it that way, and you communicate that through how you present and design it for your customer, I think they will value it likewise.
Luke Wroblewski, Author of "Mobile First"
Here’s an example, my book, Mobile First, you can get a presentation online. I put up a pdf of a lot of the information online. i put up blog posts. It’s all on the web for free if you want. But I packaged it up into a book and turned it into a nice experience and people still buy it, even though people can get all of that information for free if they want, elsewhere. Packaging and experiences are things that people will pay for.
And I think you have to have a similar mindset with the things you’re creating online. Content farms and spam archives, they don’t have anything of quality to begin with. But if you have something of quality and you respect it and treat it that way, and you communicate that through how you present and design it for your customer, I think they will value it likewise.
Luke Wroblewski, Author of "Mobile First"
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Thursday, February 23, 2012
Nest
The reason why Nest isn’t telling you the time, turning off the lights, adjusting your solar panels or showing pictures of your family is simple: Nest is a thermostat. And the thermostat’s problem isn’t controlling lighting; its goal shouldn’t be to serve as a clock. The biggest challenge, the core problem, is making a dent in 50% of home energy.
Complexity is easy. It’s fun to come up with new ideas and it feels great to say yes to everything, to avoid making trade-offs.
It’s simplicity that’s hard. To make a great product, you have to define its core – a single challenge – and painfully, painstakingly eliminate creative features to stay true to the product and its purpose.
A thermostat. Just thermostat.
Tuesday, February 21, 2012
Sunday, February 19, 2012
Твитером пользуюсь очень редко. Недавно решил удалить всех кто пишет "о жизни" и добавить только самых крутых дизайнеров и предпринимателей в мире. Это был лучшим решением.
Retailers Shut Facebook Storefonts Amid Apathy
Открыть магазин на facebook — это как стараться продать вещи, когда люди с друзьями тусуются в баре.
This is where people are hanging out,
Monday, February 13, 2012
10 Tips on Writing from David Ogilvy
Good writing is not a natural gift.
You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.
David Ogilvy.
You have to learn to write well. Here are 10 hints:
1. Read the Roman-Raphaelson book on writing. Read it three times.
2. Write the way you talk. Naturally.
3. Use short words, short sentences and short paragraphs.
4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
5. Never write more than two pages on any subject.
6. Check your quotations.
7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
8. If it is something important, get a colleague to improve it.
9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
10. If you want ACTION, don’t write. Go and tell the guy what you want.
David Ogilvy.
Friday, February 3, 2012
Thursday, February 2, 2012
Drive
External motivations (like money) are less effective than internal ones (like believing in a project).
Daniel Pink
Daniel Pink
Комментарии на Facebook
Новый вид комментирования картинок на Facebook. Слева картинка, справа комментарии.
Wednesday, February 1, 2012
The Noun Project: From Sketchbook To Startup
The best ideas, like the best song lyrics, feel familiar from the moment we encounter them. (We say, "I should have thought of that!") The Noun Project, a growing library of free, downloadable icons symbolizing objects and concepts, feels like one of those ideas. So simple it seems obvious, and so useful you can’t believe it didn’t exist before.
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